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1

The Brand Recall Index: a metric for assessing value

Krishnan, Vijaykumar, Sullivan, Ursula Y., Groza, Mark D., Aurand, Timothy W.

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 598 KB

english, 2013

2

Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs

Groza, Mya Pronschinske, Groza, Mark D., Barral, Louis Miguel

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 573 KB

2020

3

Linking thinking styles to sales performance: The importance of creativity and subjective knowledge

Groza, Mark D., Locander, David A., Howlett, Charles H.

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 559 KB

english, 2016

4

The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

Jensen, Jonathan A., Cobbs, Joe, Groza, Mark D.

Journal:

Journal of Global Marketing

Year:

2014

Language:

english

File:

PDF, 191 KB

english, 2014

5

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Talking with You—Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment?

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 280 KB

english, 2016

6

Salesperson regulatory knowledge and sales performance

Groza, Mark D., Groza, Mya Pronschinske

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 842 KB

english, 2018

7

Warning Flags on the Race Track

Cobbs, Joe, Groza, Mark D., Pruitt, Stephen W.

Journal:

Journal of Advertising Research

Year:

2012

Language:

english

File:

PDF, 250 KB

english, 2012

8

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 260 KB

english, 2016

9

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Beliefs and Attitudes Towards Online Advertising in a Social Network Context

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 258 KB

english, 2016

10

Customer–company identification and the effectiveness of loyalty programs

Kang, Jun, Alejandro, Thomas Brashear, Groza, Mark D.

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 543 KB

english, 2015

11

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 285 KB

english, 2016

12

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Building Brand Love Through Co-creation

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 256 KB

english, 2016

13

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Experiences with Gamification: The MDE Framework

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 257 KB

english, 2016

14

[IEEE 2019 16th Conference on Electrical Machines, Drives and Power Systems (ELMA) - Varna, Bulgaria (2019.6.6-2019.6.8)] 2019 16th Conference on Electrical Machines, Drives and Power Systems (ELMA) - Investigation of traction motor dynamic using computer simulation and method of mutual loading of two pair motors

DVORNIKOVS, Ilya, MARINBAHS, Marks, ZAREMBO, Jaroslavs, GROZA, Edgars, KETNERS, Karlis

Year:

2019

Language:

english

File:

PDF, 802 KB

english, 2019

15

Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

Mark D. Groza, Mya R. Pronschinske, Matthew Walker

Journal:

Journal of Business Ethics

Year:

2011

Language:

english

File:

PDF, 209 KB

english, 2011

16

Managing a sponsored brand: the importance of sponsorship portfolio congruence

Groza, Mark D., Cobbs, Joe, Schaefers, Tobias

Journal:

International Journal of Advertising

Year:

2012

Language:

english

File:

PDF, 228 KB

english, 2012

17

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 82 KB

english, 2016

18

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Deciphering the Brand Value Structure: New Measures and Business Insights

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 140 KB

english, 2016

19

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || The Role of Affect in Luxury Brand Extension

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 340 KB

english, 2016

20

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson’s Behavior and Performance

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 278 KB

english, 2016

21

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Consumer Confusion Choosing Me-Too Snack Packages: An Experimental Study

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 359 KB

english, 2016

22

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Increasing Salesperson’s Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 122 KB

english, 2016

23

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Key Performance Indicators for Measuring Employer Brand Success

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 82 KB

english, 2016

24

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Acting on Boycott Intentions: A Vietnamese Perspective on the Role of Ethnocentrism, Animosity, and Regionality

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 256 KB

english, 2016

25

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 87 KB

english, 2016

26

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 277 KB

english, 2016

27

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 82 KB

english, 2016

28

[IEEE 2019 16th Conference on Electrical Machines, Drives and Power Systems (ELMA) - Varna, Bulgaria (2019.6.6-2019.6.8)] 2019 16th Conference on Electrical Machines, Drives and Power Systems (ELMA) - Investigation of electrical bus traction motor dynamic using methods of physical and computer simulation

SLISKIS, Olegs, DVORNIKOVS, Ilya, MARINBAHS, Marks, MARKS, Janis, GROZA, Edgars

Year:

2019

Language:

english

File:

PDF, 580 KB

english, 2019

29

NCAA conference realignment and football game day attendance

Journal:

Managerial and Decision Economics

Year:

2010

Language:

english

File:

PDF, 150 KB

english, 2010

30

Raman spectroscopy study of BaI2 :Eu and SrI2 :Eu scintillator crystals

Yunlong Cui, R. Hawrami, Eugen Tupitysn, Pijush Bhattacharya, Mike Groza, Mark Bryant, Vladimir Buliga, Arnold Burger, Nerine J. Cherepy, S.A. Payne

Journal:

Solid State Communications

Year:

2011

Language:

english

File:

PDF, 502 KB

english, 2011

31

Homology-Driven Assembly of a Sequence-Ready Mouse BAC Contig Map Spanning Regions Related to the 46-Mb Gene-Rich Euchromatic Segments of Human Chromosome 19

Joomyeong Kim, Laurie Gordon, Paramvir Dehal, Hummy Badri, Mari Christensen, Matthew Groza, Chi Ha, Sha Hammond, Michelle Vargas, Edward Wehri, Mark Wagner, Anne Olsen, Lisa Stubbs

Journal:

Year:

2001

Language:

english

File:

PDF, 958 KB

english, 2001

32

The Role of Belief in Making a Difference in Enhancing Attachment to a Charity Sport Event

Filo, Kevin, Groza, Mark D., Fairley, Sheranne

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2012

Language:

english

File:

PDF, 192 KB

english, 2012

33

Recent Advances in THM CZT for Nuclear Radiation Detection

Mackenzie, Jason, Chen, Henry, Awadalla, Salah A, Marthandam, Pramodha, Redden, Bob, Bindley, Glenn, He, Zhong, Black, D. R., Duff, Martine, Amman, Mark, Lee, J. S., Luke, Paul, Groza, M, Burger, A

Journal:

MRS Proceedings

Year:

2009

Language:

english

File:

PDF, 652 KB

english, 2009

34

SPIE Proceedings [SPIE SPIE Astronomical Telescopes + Instrumentation - Montréal, Quebec, Canada (Sunday 22 June 2014)] Space Telescopes and Instrumentation 2014: Ultraviolet to Gamma Ray - Large high impedance silicon μ-calorimeters for x-rays camera: status and perspectives

Takahashi, Tadayuki, den Herder, Jan-Willem A., Bautz, Mark, Sauvageot, J. L., Pigot, C., de la Broïse, X., Le Coguie, A., Lugiez, F., Martignac, J., Groza, G. I., Charvolin, T., Bounab, A., Gastaud,

Year:

2014

Language:

english

File:

PDF, 1.17 MB

english, 2014

35

Phenotyping: Targeting genotype's rich cousin for diagnosis

Baynam, Gareth, Walters, Mark, Claes, Peter, Kung, Stefanie, LeSouef, Peter, Dawkins, Hugh, Bellgard, Matthew, Girdea, Marta, Brudno, Michael, Robinson, Peter, Zankl, Andreas, Groza, Tudor, Gillett, D

Journal:

Journal of Paediatrics and Child Health

Year:

2014

Language:

english

File:

PDF, 121 KB

english, 2014

36

Leveraging loyalty programs to build customer–company identification

Brashear-Alejandro, Thomas, Kang, Jun, Groza, Mark D.

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 508 KB

english, 2015

37

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 259 KB

english, 2016

38

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 83 KB

english, 2016

39

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 343 KB

english, 2016

40

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment ||

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 35.61 MB

english, 2016

41

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Export Decision-Making: Combining Planning and Improvisation to Enhance Performance

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 256 KB

english, 2016

42

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Towards a Model of Strategic Charity Rebranding Process: A Managerial Perspective

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 97 KB

english, 2016

43

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 86 KB

english, 2016

44

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 229 KB

english, 2016

45

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 260 KB

english, 2016

46

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Market Orientation and Innovation in Dynamic Competitive Markets

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 256 KB

english, 2016

47

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 259 KB

english, 2016

48

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 259 KB

english, 2016

49

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Marketing Towards Happiness in Peru

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 362 KB

english, 2016

50

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || Advertising Directed at Children: An Empirical Study from Parents’ Perspective on Television Advertising and Advergames

Groza, Mark D., Ragland, Charles B.

Year:

2016

Language:

english

File:

PDF, 257 KB

english, 2016